Thought Leadership

Advertising Week New York 2022 Rewind

An upheaval of lifestyle and cultural norms have amplified challenges of reaching consumers - and the ways to reach them have become countless.  This look back at Advertising Week NY 2022 details emerging data and technologies I believe will improve Marketers’ ability to identify and engage opportune audiences in a fragmented media landscape.

Cannes Lions Creative Data 2021 Recap

As a judge on the Cannes Lions Creative Data Jury, I assessed best-in-class work from around the globe that bridged ideas and information to drive Marketing results. I share a few common themes and my favorite entries in this video recap.

Innovation

  • dentsu Voices

    I built a multicultural Insights offering that amplifies the voice of the modern multicultural consumer. Proprietary research, audience analysis, and content analytics uncover the unique needs of diverse audiences, empowering clients to hone a more inclusive and representative approach to Marketing.

  • ORBIT

    I created next-gen audience platform that captures and quantifies forces that impact decision making and loyalty.

    ORBIT incorporates economic shifts, aspirations, and even cognitive biases to excavate and anticipate audience behaviors.

  • ECO

    In a challenging economic climate, consumers are closing their wallets.

    I built a scoring methodology that ranks audiences on their willingness to spend, leveraging hundreds of data socials. This Economic Climate Optimizer (ECO) enables clients to direct dollars only to consumers with the ability and desire to purchase.