Chief Strategy Officer | dentsu X
Lead and cultivate teams of research experts, data investigators, and master strategists and storytellers who mine deep understanding of consumer motivations and mindsets through integrated datasets, customized surveys, syndicated research, and proprietary tools to power media and Marketing decisions.
Education
Experience
EVP, Consumer Insights and Analysis, 360i
Built, led, and grew the audience intelligence hub of 360i. The “CIA” fused micro signals (digital, social, spending, and more) with macro trends to uncover of-the-moment consumer needs, purchase barriers, and nuanced personas that fuel more effective, more impactful, data-driven media plans – ultimately driving efficiency, connection, and growth.
Key accounts included Pernod Ricard, United Airlines, Nespresso, Kroger, and Oreo.
SVP, Data and Analysis, Digitas
Fused intricate data sets, next-gen technologies and strategy to assess and optimize digital media effectiveness. Clients included Delta Air Lines, American Express, and Under Armour.
The Wharton School, University of Pennsylvania
Bachelor of Science, 2003 | Concentrations in Marketing and Legal Studies
Senior Account Director, NielsenIQ
Sold, evangelized, and deployed multi-touch attribution solutions to illuminate Marketing efficiency for large brands including American Express.
Senior Manager, Digital Sales Development | Time Inc
Acted as digital think tank and creative force powering RealSimple.com sales offerings and Marketing platforms.
EVP, Head of Audience & Insights | dentsu Media
Associate Account Executive, Account Manager | MSN
Sold, executed, and managed large-scale digital media campaigns for MSN.com and msnbc.com.
Search Engine Marketing Manager | Yahoo
Managed Search Engine Marketing strategy and ongoing campaigns for a $16 million client base.
