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A HUNGER FOR KNOWLEDGE
Every week, we satisfy our appetite for insights with the “Brain Nuggets” newsletter, within which we explore Behavioral Science topics (specifically human Heuristics) and their impact on consumer decisions.
We decode, discuss, and discover how to combat (or capitalize on) these natural inclinations to make smarter Media and Marketing decisions, understand humans on a deeper level, and uncover the hidden behaviors within ourselves! All in a bite-sized briefing.
Judging someone or something favorably based on an unrelated positive trait.
A tendency to overvalue items that we have customized or built ourselves.
A phenomenon that causes decision-making to be impaired by too many choices.
The tendency to give preferential treatment to others in our “circle”.
The tendency to give preferential treatment to others in our “circle”.
Favoring information that confirms our beliefs while undervaluing (or ignoring) conflicting evidence.
The tendency to remember pictures better than words.
A cognitive bias that prevents an expert on a topic from relatating to the viewpoint of a non-expert.
The tendency to remember incomplete or interrupted tasks more than completed ones.
The tendency to remember incomplete or interrupted tasks more than completed ones.