audience insights + analytics

Melding Numbers and Nuance for Consumer intelligence, strategy, and measurement

Without data-driven consumer understanding, marketing cannot reach its fullest potential.

Every Marketing touchpoint serves to influence consumer behavior - how people deploy their time, money, and attention.

To make these intersections relevant, Marketers must understand their consumers. But to make these moments impactful – to sway consumer choice – Marketers must speak to innermost human needs, desires, and emotions.

And in a time when every Marketing dollar must work harder, we should evaluate and optimize every connection towards greater efficiency.

My talents deliver on this endeavor. I mobilize audience intelligence and measurement to propel exponentially more effective Marketing.

I transform data and research into rich, authentic humans and a nuanced picture of the culture and communities that surround them.

COURAGEOUS DECISIONS PODCAST

I sat down with Reuben Abootorabi from The Austin Agency for a chat about influence, intuition, and the secrets to elevating yourself and those around you.

Tune In

MY APPROACH MARRIES SCIENCE AND STORYTELLING

VISION.

I’m perpetually exploring uncharted ways to uncover and action on human truths. This year I’m tackling how we can use behavioral science to our advantage; how can we correct for – or capitalize on – our brain’s shortcuts to drive bigger media impact? I explore this in my weekly Brain Nuggets newsletter.
PRECISION.

With an overabundance of data at our fingertips, transforming thousands of disconnected signals into authentic humans at speed and scale is a competitive advantage. I’ve built automation and visualization systems that empower my clients to turn text into context, supercharging their personalization agendas.
PASSION.

“Grateful that you take the seed of an idea and do it beautifully. As always, your energy, passion and love for the craft and the people shines through.” -dentsu CEO
Solving problems, decoding data, and understanding why humans act the way we do isn’t just my career, it’s my craft.